Friday / March 03, 2017 / 12:15 PM - 5:15 PM

Residential Practice: Here and Now

Conference Center adjacent to AIA Chicago, 35 East Wacker Drive, Suite 260, Chicago IL

The AIA/Chicago Area Custom Residential Architects Network (CRAN) has planned a half-day event for architects who specialize in single-family homes. This event will cover three topics: how to find clients and promote the firm; using Building Information Modeling in a small custom residential firm; and specifications in custom homes. Our goal is to help architects stay up-to-date on evolving topics and give them information they can put to use immediately.


  1. How Will My Clients Find Me? Strategies and Tools to Promote Your Firm
  2. BIM for Custom Residential Architecture: A Day in the Life of Revit
  3. Specifying for Residences: How to Get What Your Clients Want



12:15 to 1:00pm    registration and lunch
1:00 to 2:10           Session 1
2:15 to 2:30           break
2:35 to 3:45           Session 2
3:50 to 4:00           break
4:05 to 5:15pm      Session 3

3 LU/2 HSW | $35 members, $50 non-members​


Session Details

Session 1: How Will My Clients Find Me? Strategies and Tools to Promote Your Firm
Speaker: Cole Moir, Global Manager Digital and Social, Motorola
Comments: Jayme Gately, COLLAB LLC

Cole Moir is a marketing strategist with more than eight years of experience. His focus is on bridging the gap between technology, culture, and people -- their behaviors and experiences -- to increase ROI. He has developed results-oriented campaigns for twenty-four Fortune 300 companies across traditional, digital, and emerging platforms that connect brand experiences with consumer behaviors. Cole is a digital native who is passionate about consumer behaviors, macro trend forecasting, music, tech gadgets, new apps, digital design and emerging social and digital platforms.

Session 2: BIM for Custom Residential Architecture: A Day in the Life of Revit
Speaker: Craig Cernek, AIA, LEED AP, ArchiBuild Group
Comments: Scott Crowe, AIA, Thomas Shafer Architects LLC

We've all heard about parametric families, 3-D modeling, and the BIM revolution, but is all of this complex software worth the sizable investment in time, treasure, and education for custom residential architecture? Craig Cernek is the founder of a design/build firm specializing in custom residential architecture and light commercial buildings. As a 15 -year veteran of Autodesk’s Revit, Craig will demonstrate how he has leveraged this building information modeling software to document existing buildings and take projects through schematic design, design development, and construction documents phases as well as creating renderings. He will help you determine for yourself if it makes sense for you and your firm.

Session 3: Specifying for Residences: How to Get What Your Clients Want
Speaker: Renee Doktorczyk, FAIA, CCS, CSI, SCIP, ArchiTech Consulting, Inc.
Comments: Nate Lielasus, AIA, Northworks Architects + Planners

Specifications are 50% of the contract documents, so why are they woefully ignored or under-appreciated by so many designers? Renee Doktorczyk, owner an architectural specification consulting firm, has been writing specifications for more than 25 years. She will explain the importance of specifications and why you need them. Renee will clarify differences between custom residential specifications and specifications for commercial projects. Creation of a master office specification will be explained, including the differences between sheet specs and book specs, along with the pros and cons of each. Renee will explain how she works with architects and the process from the specifier’s viewpoint. Questions are encouraged.


Optional Add-on Reception/Lecture at Pella Crafted Luxury Showroom

Add a design lecture and reception to your day. Pella Crafted Luxury in the Merchandise Mart opens its second season of lectures by noted architects with Britain's premier classical architect, John Simpson, Esq., CVO, RIBA (John Simpson Architects, London), speaking on “The Timeless Language of Classicism” at 5:30pm (reception + 6:00pm lecture). If you would like to attend this event, please make a reservation directly with Pella Crafted Luxury. 1 LU


Sponsored By

AIA Chicago and its CRAN, Pella Crafted Luxury, Eggersmann USA

Learning Units

3 LU/2 HSW

Member Price


Non Member Price