Friday / February 08, 2019 / 12:00 AM - 12:00 PM
DESIGN MUSEUM OF CHICAGO PRESENTS DESIGNING LOUDER THAN WORDS, A BOTTLE BOX DESIGN COMPETITION
DEADLINE: FEBRUARY 8, 2019
Scotch bottle boxes serve more than one function: they protect the bottle while in transit, they provide a place for information about the liquid inside, and they formalize and premiumize the whisky drinking experience - making a bottle of Scotch just a bit more special. Bottle boxes not only embody the spirit they guard but are also an opportunity to tell a story – about a brand, about a place, or about flavor - how that flavor is created or experienced. Special release whiskies are encased in boxes that are designed by acclaimed architects, made by skilled carpenters, and adorned by celebrated designers – and coveted by whisky collectors worldwide.
A prominent Scotch whisky distillery is asking designers, architects, and creators for their take on a bottle box for a highly coveted 2019 limited-edition bourbon cask aged release inspired by Illinois’ great city of Chicago, which will be released with availability exclusive to the Illinois market. While traditionally packaging designs emphasize the brand identity, this competition asks designers to draw inspiration from their surroundings and from the liquid itself.
The call to action is quite simple: design a box that safely holds a bottle of Scotch whisky that is inspired by Illinois’ great city of Chicago.
Use any material that you feel embodies the city of Chicago: paper, wood, glass, metal, but keep in mind that the winning design will need to be premium and at the same time economically reproduced 275 times. The produced boxes will be available for sale in Illinois liquor stores with the limited-edition Scotch whisky.