Chicago, Illinois / United States of America
For Comcast Spotlight, the branch of the company responsible for selling on-air ads on the company's cable systems, the team took cues from television studios in conceiving the design.
Like at a studio, we placed focal points within negative space that pop in vivid RGB. The negative space is a high-gloss black box that wraps floor, wall and ceiling, directing the eye deliberately to these created set pieces: a casual seating area, a bank of televisions broadcasting the company's programming, a café. At times that focus is placed deservedly outside of the space to frame the views of the Wrigley Building's clock tower, Tribune Tower's gothic buttressing and Chicago's Michigan Avenue, which command the south face of the building.
To maintain these views, the design team preserved the south window line and treated it as a circulation spine that brings guests in from the elevator lobby, into a casual seating area, a café area, finally ending at the boardroom.