VOA Associates Incorporated

Chicago, Illinois / United States of America

Can a design firm truly reinvent itself? The "idea factory" is proof that it can. Open workstations and large teaming areas for collaboration change how architects and designers interact. Teaming areas adjacent to workstations shift real estate from the individual to the project team providing space to showcase models, vision boards and mock-ups. Project teams are immersed in a collaborative atmosphere, surrounded by flexible space that encourages designers to think, create and dream.

To exemplify VOA's commitment to environmental responsibility, the space is designed to LEED Silver certification. The office floor plan and layout placed all primary function areas strategically adjacent to the expansive windows to promote a 70% reduction in energy usage. An automated window covering system increases the use of natural light while sensors adjust the light levels based on the day light available. Recycled materials, stained MDF hard surface millwork, cork and high recycled content carpet are featured throughout the space.

Focus on 'how teams work' versus 'outcome' changed the emphasis of design to highlight process rather than the end result. The work process evolved as a result of this creative work arrangement. Today, members of the "idea factory" cannot imagine working any other way.

Architect of record

Nicholas Luzietti, AIA FIIDA
VOA Associates Incorporated
224 S. Michigan Avenue, Suite 1400
Chicago, IL 60604, USA
Phone: 312-554-1400
Fax: 312-554-1412

General contractor

William Birck
Reed Illinois Corporation
600 West Jackson Boulevard, Suite 500
Chicago, IL 60661, USA
Phone: 312-943-8100
Fax: 312-943-8141

Consultant 1

Kurt Karnatz
Environmental Systems Design Inc.
175 West Jackson Boulevard
Chicago, IL 60604, USA
Phone: 312-456-2254

Consultant 2

Mark Sills
Charter Sills
420 West Huron
Chicago, IL 60610, USA
Phone: 312-759-5909


Nick Merrick
Hedrich Blessing Photography
400 North Peoria
Chicago, IL 60622, USA
Phone: 312-491-1101