Citation of Merit
- Hannah's Bretzel
- Consultants T.J. McLeish (Software Development)
- Division Commercial
- Location Chicago, IL
- General contractor Lawrence Construction Services
For a purveyor of wholesome organic foods, UrbanLab went with wall panels made of the same natural ingredients: whole grain, wheat and seed. Then, in a branding-conscious twist, the panels were emblazoned with digitized images of pretzels, creating a memorable visual identity for the store's signage spaces. Jurors savored the idea: "Wheatboard panels are low-tech in operation [an employee manually changes the signage hanging on them], but high-tech in how they were manufactured."