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Location: Muscatine, Iowa
Architect: Gensler
Client: Allsteel Inc.
General Contractor: Knutson Construction Services
Consultants: KJWW Engineering Consultants
Photographer: Christopher Barrett © Hedrich Blessing
What happens when you purchase an abandoned, long, low, 65,000-square-foot Iowa factory and make it into a corporate headquarters? In the case of century-old furniture manufacturer Allsteel, a juxtaposition of robust industrial elements and warm furniture and lighting strengthens a brand and breaks down company hierarchies. A circular form with clerestory windows pops from the roof and brings natural light to a main meeting room deep in the building’s interior. Jurors complemented the plan’s tension between architecture and furniture, which works to encourage interaction between employee groups and customers and to showcase the client’s products in real-world applications.
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