The unusual challenge facing the designers of this showroom was to make something special out of ordinary, low-cost products. The paradox was resolved by using the company’s products in great abundance throughout, reveling in their inexpensive nature. Thousands and thousands of acoustic ceiling tiles were stacked on top of each other and then carved out to define the entry sequence. Thousands of drywall accessories create a wall that separates the exhibition and conference areas. The visual intensity of the space is driven by using the same building products over and over again.