The re-invention of Ace Hardware as an e-commerce provider of home improvement supplies called for a similarly innovative approach to design of their national headquarters. The large T-shaped floor plate of open offices is given definition by using different materials, all of which are available on the Web site. The particular material that covers the walls, ceilings and sometimes floors of each defined area signals its program (e.g. translucent polycarbonate encloses offices, aluminum defines conference areas). In an especially creative touch, overhead bifold garage doors allow the conference area to open up to the reception space and thereby create a room large enough for all-staff "town hall" meetings. The jury admired the successful use of off-the-shelf materials to create a strong new corporate identity.