One of the typical challenges in designing office space is trying to be innovative with a tight budget.

That was the task facing Eva Maddox Associates Inc., which designed the interior of the new offices of the international advertising agency Ogilvy and Mather. With a bare-bones budget, the agency wanted to create an exciting space where creative juices would flow easily.

The design draws its inspiration from the agency's red logo, an important icon of the company's culture and mission statement--"Making Red Redder," a reference to increasing worldwide exposure--is used in subtle highlights throughout the office. Patterns based on the logo appear in the tracery of the entryway carpeting and along graphic walls throughout the space. Red bands of soft light illuminate workstations.

Most impressive to jurors was how much mileage this space got from a tight budget. Over 95 percent of the furniture was reused and reconfigured in the new space. Flexible pedestals under wall-to-wall work surfaces were constructed out of 30-year-old steel credenzas.



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